Sugar Wave
Branding
A night of beats, treats and endless heat!
Sugar Wave’s branding captures the club’s playful and energetic character through bold visuals and a memorable logo. The central element is a stylised marshmallow, chosen to reflect the “sweet” identity of the brand. It functions as a fun mascot—simple, iconic, and instantly recognisable across posters, social media, and event graphics.
The visual direction blends candy-inspired colours, fluid wave shapes, and high-contrast compositions, creating a vibrant atmosphere that mirrors the club’s nightlife energy. All event materials follow a cohesive system built around the marshmallow symbol and rhythmic wave elements, resulting in a lively, modern identity that stands out in the nightlife scene.
