Gkinis Visuals

Branding

Logo Concept

The logo for Gkinis Visuals is built from the positive space of the world’s first surviving photograph, “View from the Window at Le Gras” (1826) by Joseph Nicéphore Niépce. This historic image—captured over an eight-hour exposure—marks the birth of photography. By extracting and reshaping its key forms, the logo transforms a foundational moment in visual history into a modern, dynamic symbol.

This blend of heritage and abstraction reflects the essence of Gkinis Visuals: respect for the origins of the craft, combined with fresh ideas, innovation, and unique visual storytelling. The result is an identity that feels both meaningful and forward-looking.

Portrait Logo Style

The portrait style provides an alternative layout of the Sugar Wave logo, offering versatility for different formats and applications while keeping the core design unchanged.

Business Card Design

The business card for Gkinis Visuals follows the clean, modern aesthetic of the brand. Using the bold logo as the focal point, the layout is minimal and confident, allowing the identity to stand out instantly. Clear typography and balanced spacing create a professional look, while the overall design reflects the brand’s innovative approach to photography and video production.

Context

A strong brand helps consumers remember the product by making it easier for them to recall it when making purchasing decisions. Consistent use of brand elements contributes to this recognition.
Effective branding ensures that the product is top-of-mind when consumers think of a particular need or category thus increasing the likelihood of repeat purchases.
Details
Time Frame:

June 2025

Customer:

Gkinis Visuals