Sugar Wave
Branding
A night of beats, treats and endless heat!
Sugar Wave’s branding captures the club’s playful and energetic character through bold visuals and a memorable logo. The central element is a stylised marshmallow, chosen to reflect the “sweet” identity of the brand. It functions as a fun mascot—simple, iconic, and instantly recognisable across posters, social media, and event graphics.
The visual direction blends candy-inspired colours, fluid wave shapes, and high-contrast compositions, creating a vibrant atmosphere that mirrors the club’s nightlife energy. All event materials follow a cohesive system built around the marshmallow symbol and rhythmic wave elements, resulting in a lively, modern identity that stands out in the nightlife scene.
Portrait Logo Style
The portrait style provides an alternative layout of the Sugar Wave logo, offering versatility for different formats and applications while keeping the core design unchanged.
Challenge
These T-shirts feature bold, simple graphics designed to work well as wearable visual statements. Each design focuses on clarity, balance, and strong visual presence.
Social media Event posts
The digital posts for Sugar Wave are designed to promote each event with bold colour, strong composition, and a consistent visual rhythm. Every post follows the club’s branding style, using energetic graphics, dynamic layouts, and the logo in a way that keeps the identity instantly recognisable.
Each event receives a customised visual theme—always aligned with the brand—ensuring that the posts stand out on social media, build excitement, and clearly communicate the atmosphere of the night.
