The “Better & …” campaign imagines a world where IKEA creates more than furniture. The idea is that IKEA may not make these products—but if they did, they would be better in the way only IKEA can deliver.

Each poster shows an everyday object redesigned in the form of IKEA’s iconic flat-pack boxes. Whether it’s a car, a robot, or even sustainable innovations, the campaign uses minimalism and humor to highlight the brand’s identity.

With taglines like “Better & Cheaper,” “Better & Smarter,” and “Better & Green,” the concept emphasizes IKEA’s promise of quality, smart design, and affordability. The familiar box becomes a symbol that you can find anything you need—better and in true IKEA style.